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"width=device-width, initial-scale = 1.0, maximum-scale=1.0, user-scalable=no", :name = "viewport"}IMPACT: Sales & Marketing Training Feeling stuck on how to improve your website? We’ve got you! Get a FREE, live website critique from our experts. Feeling stuck on how to improve your website? Get a FREE, live website critique from our experts. Submit Your Website Submit Your Website Back Services They Ask, You Answer Mastery They Ask, You Answer Mastery A coaching & training program that drives unmatched sales & marketing results. Sales Performance Mastery Sales Performance Mastery Improve the competencies and close rates of your sales organization. Website Mastery Website Mastery Web design, development & training for your team. HubSpot Mastery HubSpot Mastery Everything you need to get the most from HubSpot. AI Enablement Mastery AI Enablement Mastery Unlock the power of AI in all aspects of your revenue operations. More Services Workshops Paid Search & Social Request a Speaker Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Success Stories Pricing Community Join the Community Membership Events IMPACT LIVE is coming to Hartford in 2024! Get Event Details Here Learning Center Learning Center Learning Center Free resources to help you improve the way you market, sell and grow your business. Jump to Articles Videos Podcast Episodes Courses Tools & Assessments Guides Quick Links What is They Ask, You Answer Free Sales & Marketing Assessment Certifications The Endless Customers Podcast [NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now About Company Meet the Team Certified Coaches Careers Contact Us Login Talk to Us Services They Ask, You Answer Mastery A coaching & training program that drives unmatched sales & marketing results. Sales Performance Mastery Improve the competencies and close rates of your sales organization. Website Mastery Web design, development & training for your team. HubSpot Mastery Everything you need to get the most from HubSpot. AI Enablement Mastery Unlock the power of AI in all aspects of your revenue operations. More Services Workshops Paid Search & Social Request a Speaker Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Success Stories Pricing Community Join the Community Membership Events IMPACT LIVE is coming to Hartford in 2024! Get Event Details Here Learning Center Learning Center Free resources to help you improve the way you market, sell and grow your business. Jump to Articles Videos Podcast Episodes Courses Tools & Assessments Guides Quick Links What is They Ask, You Answer Free Sales & Marketing Assessment Certifications The Endless Customers Podcast [NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Login About Company Meet the Team Certified Coaches Careers Contact Us Build a thriving Business in any economy Build a thriving business in any economy IMPACT’s sales and marketing training programs help businesses implement the systems , skills and habits that lead to long-term, sustainable revenue growth . Ready? Start with a free coaching session Since working with IMPACT... +100% Year-Over-Year Growth "We never thought we’d graduate from needing an agency, but IMPACT took us to the point where we’re completely self-sufficient." Dan Godla Founder & CEO, ThoroughCare Watch the Full Story +183% Business Growth "In 2020, we wrote about $66K worth of business as a result of our website efforts. In 2021 we’re already at $185K. We’ve seen such incredible growth..." Kaitlyn Pintarich Owner, Berry Insurance Watch the Full Story +$1M Revenue Growth "It’s changed how we even look at business. Our competition doesn’t like it. By what we’re doing, we’re raising the standard 10-fold in the industry." Scott Merritt Owner, Fire & Ice Heating & Air Watch the Full Story Traditional” marketing and sales tactics don’t work like they used to Running expensive online ads, buying radio spots, cold-calling, and other traditional” tactics fail to earn the trust of today’s consumers. The way people buy has fundamentally changed, but most businesses still haven’t updated the way they market and sell. This leads to the problems most business leaders have when they first come to IMPACT: We’re spending too much money on outsourced marketing agencies." We’re not getting enough (quality) leads from our website." We don’t have a reliable way to acquire new customers." We’re having trouble closing deals , and we’re leaving money on the table." "We don’t know if our marketing efforts are producing an ROI ." "Our marketing strategy isn’t working , and I don’t know how to fix it." "Our sales and marketing teams are not aligned on how to drive revenue." Adopt a new mindset around marketing and sales Our training and coaching programs are rooted in the transformative business framework called They Ask, You Answer — a proven approach that has revolutionized how thousands of businesses around the world market and sell to modern buyers. The core philosophy of They Ask, You Answer is simple: If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website. New to They Ask, You Answer? Get up-to-speed now. Adopt a new mindset around marketing and sales Our training and coaching programs are rooted in the transformative business framework called They Ask, You Answer — a proven approach that has revolutionized how thousands of businesses around the world market and sell to modern buyers. The core philosophy of They Ask, You Answer is simple: If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website. New to They Ask, You Answer? Get up-to-speed now. Shift the way you do business IMPACT helps businesses embrace and implement this system of thinking, which results in a meaningful shift in the way they look at, and do business. Old Way New Way Marketing is a form of self-promotion that interrupts prospects, doesn’t provide value , and erodes trust . Marketing is a form of education that answers prospects’ questions , reduces friction, and earns trust . Marketing efforts rely on trendy or emerging tactics that might yield short-term success before becoming obsolete and ineffective . Marketing efforts are based on a set of timeless principles that drive sustainable results for the life of the business. Marketing and Sales departments are completely siloed and misaligned . Marketing and Sales work as a unified team to drive revenue together . You’re spending thousands of dollars each month outsourcing to one or multiple marketing agencies . You invest in an internal marketing staff with the skills and capabilities needed to drive self-sustainable results . You can’t measure the ROI (return on investment) of your marketing efforts. You can confidently measure which marketing efforts are driving a return (and which ones are not). Your website isn’t a reliable source for generating new leads and customers . Your website is your primary source for new customers . It generates ready-to-buy leads, and is an asset to your sales team. Your salespeople struggle to build authority and communicate effectively with prospects/leads from your website. Your salespeople are world-class communicators that are seen as trusted advisors leading to larger deals and higher customer lifetime value. Your salespeople have low close rates as a result of frustrated prospects or stalled deals. You have a shorter sales cycle with improved close rates and better margins. We can attribute $3 million in revenue in a single quarter to our content marketing strategy and execution." Martha Brown, CEO,...